Ending the COVID-19 pandemic requires everyone to do their part. For communities and individuals to be fully engaged in doing their part, they must have access to timely, accurate, relevant, and actionable information. In its efforts to support communities and individuals in keeping themselves safe and providing fair access to health information, CDC continues to use a wide variety of tools to reach diverse audiences.
This session will focus on CDC’s activities to meet the needs of people who prefer to communicate in non-English languages, the requirements to which CDC is held accountable for meeting language access needs, the disproportionate impact COVID-19 on diverse communities, and steps that CDC is taking to enhance its ability to provide equitable access to health information in the future.
Following this presentation, participants will be able to:
- Name at least two rules, regulations, or rulings requiring the federal government and its funding recipients to provide information in multiple languages,
- Name at least two activities CDC regularly engages in to promote language access, and
- Name at least three actions CDC has taken to promote language access during the COVID-19 response.
Lisa Briseño, MS, is a Health Communication Specialist with the US Centers for Disease Control and Prevention (CDC), working in the Division of Emergency Operations. An emergency risk communication professional, teacher, and environmental scientist by training, she is also a passionate advocate on behalf of those who face disproportionate barriers in accessing health, safety, and advancement beyond the barriers.
Lisa has supported CDC in multiple global and domestic emergency responses including, the Zika response, 2014 Ebola response, and the water crisis in Flint, Michigan. She often works as a liaison or as she prefers to call it, a bridge-builder—with government and NGO partners participating in public health emergency responses. She is currently conducting outreach to internal and external partners and supporting communicators deployed for CDC’s COVID-19 response.
Her training and experiences have helped her become especially well-suited for communicating with people with literacy and language challenges, considering and incorporating cultural aspects within health communication efforts, and distilling critical health information into a relevant, plain language format.
She’s a proud mom of three human kids and two fur kids. She’s an avid Krav Maga practitioner and hiker.